Hiring An Assistant Channel Marketing Manager, ekaterra

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By Sammy

Hello, we are hiring,


Job Title: Assistant Marketing Manager – Away From Home, Marketing, ekaterra

Work Location: 10 York Road, London (Hybrid)

WL: 1C (Junior)

Job Type: Full Time

Travel required Limited

Who we are…and what we do

With an annual turnover of around €2bn, ekaterra is the world’s largest tea business, with world-class, purpose-driven brands such as Lipton, Pukka, Lyons, Tazo, T2 and PG tips. ‘eka’ is a word taken from the Sanskrit language which means unity and one purpose, while ‘terra’ represents the earth and nature. As ekaterra we are truly united in one purpose: growing a world of wellbeing through the regenerative power of plants.

In July 2022, CVC Capital Partners Fund VIII took over the full ownership of the ekaterra business from its previous owner, Unilever. As a standalone entity with a dedicated single-category focus, ekaterra is even better positioned to lead the tea industry, delivering higher growth and value, and a greater impact on the wider world. With 11 production factories in four continents and tea growing estates in three countries, ekaterra is a profitable and growing business whose brands reach hundreds of millions of consumers. It has a presence in over 100 countries.

Under the ownership of CVC, ekaterra has an exciting future ahead with opportunities for increased investments in our iconic brands, our people, and our capabilities. Combining the strength and scale of our brands with a focus on speed and agility, ekaterra is brewing a corporate start-up mindset that’s opening-up new opportunities for its people to flourish every day.

At ekaterra, we put consumer love at the heart of every decision. We celebrate diverse thinkers who take personal ownership to connect ideas and make impactful things happen; people who share our values around humanity and courage and give their commitment to nurturing the wellbeing of all. In return, we offer a working culture that gives our people freedom and flexibility, and where they can grow both personally and professionally to master their field.

Be part of our amazing blend. Come and grow yourself and, in turn, help us to grow a world of wellbeing.

Your Role

As an Assistant Marketing Manager – Away From Home for UK and Ireland, ekaterra; you will be assisting in the following for PG tips, Lyons and Pukka (and including T2 when relevant):

Assist your team in representing our brands in front of house channels to drive brand equity. You will be assisting with:

  • the execution of the annual strategy to deliver growth in the key priority channels
  • the creation of channel sell in decks for all priority channels, to help sales teams both internally and externally (via our wholesalers) to show how our brands can help sustain their business
  • working with the national account managers to align on key customers to win with by helping to create the perfect pitch to support winning tenders – leading with consumer and operator insights, this will include category sell in stories supported with relevant channel/customer insights – in the form of presentations and content
  • being a key marketing point of contact for key accounts won. Help executing annual plans across the brands within the account ensuring you have identified the main marketing objective first and have aligned all communication with the brands retail look and feel. Work with our foodservice creative agency to come up with new and inspiring ideas to help drive consumer experiences for our brands out of home
  • the submission of the annual planning process how much marketing budget is required to support winning new tenders and how much needs to be allocated as marketing assistance for new and ongoing tenders

Assist with the Front of House Merchandise

  • identify what front of house merchandise is required for priority channels work with the global and agency team to ensure our UK/Ire needs are met
  • be the main contact and assist with the managing of our storage warehouse on a monthly basis to track how fast merchandise if being used up, when new orders are required and when stock needs to be removed due to slow movement
  • help with the submission of the annual planning process how much marketing budget is required to maintain production of merchandise needs and storage

Events/Sponsorship assistance

  • assist with agreed events/sponsorships from idea to execution to ensure objectives are in place prior to the events and that full return on investment evaluations are carried out post events.
  • ensure that all of the above are aligned with the brand and sales teams to ensure we gain maximum exposure/results from them
  • assist with the annual marketing plan for key campaigns broken down by channel – ensuring they are aligned with retail campaigns
  • assist the Marketing Manager – Away From Home with monthly presentation to the sales teams an update on the annual plan to show progress and status and to gain feedback for collaborative working

Stakeholder Management and key interfaces

  • Reporting to Marketing Manager – Away From Home
  • Retail Marketing teams for PG tips, Pukka and Lyons
  • Sales account managers for all Foodservice National Accounts
  • Retail shopper marketing lead to coordinate key assets look and feel
  • Local Cross functional teams – EG: supply chain, finance research & development
  • UK/Ire Insight Lead
  • Adaptive creative agency and the Foodservice marketing agency
  • Customer marketing teams

Skills and Experience

  • A degree or genuine interest of a career in marketing/sales/business.
  • Experience in a FMCG business would be beneficial, preferably in marketing or sales
  • Experience within or genuine interest in the beverages/ tea category would be preferred
  • B2B experience- Foodservice would be also advantageous
  • Understanding of brand building marketing and or sales marketing.
  • Effective communication
  • Highly organised and detail focused
  • Embrace a high growth mindset with strong love for customers
  • Ability to build positive and impactful partnership with agencies & sales teams

What we can offer you

Not only do we offer a competitive salary, but also our pension scheme, an annual bonus and hybrid working. You’ll get the opportunity to work directly with a renowned and exciting brand in a flexible and agile environment. We strive to achieve a family-friendly culture and to, above all, create possibilities for all.

We believe that growth is for everyone, we believe in growing leaders, and we believe in making space to grow an owner’s mentality. Like nature, we adapt, we change and we grow. We believe in connections over hierarchies and work levels. We have a ‘corporate start-up’ approach; we act with speed and agility and we have the strength and scale of a large corporation. We are building a better world of wellbeing, and a better you.

Excited about the Role?

Please apply online by clicking on “Apply” below. Your application will be reviewed against our requirements. Should you not meet our immediate requirements, your profile will be registered in our talent pool system and we will match your profile to suitable future vacancies.

You will be able to access your status update through the candidate tracking link.

Thank you for your interest and application. Should you require additional information, please contact

ekaterra is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. We are interested in every individual bringing their whole self to work and this includes you! Therefore if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Apply Here.